RIM hit as corporate clients flee

Summary

Just recently on Friday, the stocks belonging to the company have hit another hard fall in prices and dropped 3% (a full four percentage points of a year earlier) due to a variety of reasons.  The first reason being that, according to surveys, 83% of U.S businesses now allow their employees and CIOs to use other smart phones besides BlackBerrys for work – something that was at one point believed to be too inferior in regards to security compared to a RIM Blackberry.  The second reason responsible for the decline in Rim’s stock as of late is the fact that many banks including, Bank of America and Citigroup are now looking for alternatives to secure smart phones for work.    

Connection

 

The topic in this article can easily be related to the problems of demand.  It is evident throughout the article that the reason for RIM's gradual decline as of late is due to the market for alternative smart phones broadening.  Because a major bulk of companies and businesses switching their employees to other cheaper lines of safe and secure smart phones (such as Dell switching at least 25,000 of its own employees to its own line of smart phones) and because companies now give their employees an option unlike before as to whether they would have to use a BlackBerry or not, the demand for RIM's device have dropped due to the many substitutes available on the market.  

Reflection

In my opinion, the stronghold that RIM currently holds on the business phones of all CIOS is sooner or later going to perish.  As phones such as the iPhone and Android are now beginning to gain a much greater demand ( for reasons such as multimedia and apps ), I believe that it is only time before the increasingly popular systems acquire a much safer and secure operating system than that of the declining BlackBerry. I also strongly believe that although RIM may be trying to recapture its lost customers from Apple through such means as the Blackberry App World, it will never be quite enough since Apple is now the leading company when it comes to phone apps.

Link
http://www.vancouversun.com/story_print.html?id=3784703&sponsor=